Self-hosted rank tracking · buy once
Rank tracking you own, at cost price.
Semrush and Ahrefs both start north of $100 a month, for ever. ReplaRank is $399 once — you run it on your own server, bring your own search-data key, and pay the data company directly at their prices. Roughly 1.6¢ a rank check.
Source code. No licence server that can switch it off. 12 months of updates.
ifory.eu — Germany, mobile
real rows from a site tracked in it
| Keyword | Searches | Now | 30d | Why it moved |
|---|---|---|---|---|
| ifory | — | 1 | — | AI Overview above you, taking the click |
| eifory | 20 | 9 | — | nothing wrong with the page |
| germany power bank | 30 | 14 | ↑ 9 | page two — cheapest win on the board |
| ifory power bank | — | 23 | — | a blog post outranks your own product page |
| fastest charging powerbank | 480 | 28 | ↑ 1 | one page, three phrasings — don’t add the volumes up |
Every figure here was measured, not estimated. A keyword with no search volume shows a dash — never a guess.
What it does
It tells you where you stand. And, unusually, why.
Every rank tracker says a keyword fell from 14 to 40. Almost none tell you the page started returning a 404 three days earlier.
One website, ninety days: its visibility against three competitors, and where every keyword sits.
Page checks
The reason a keyword dropped
Reads the pages that actually rank — not a domain you typed — and reports a 404, a redirect chain, a noindex, robots.txt, or a canonical pointing somewhere else. Free: it’s plain HTTP, no data provider involved. Alerts you the day a ranking page breaks.
What to push
One ordered list, biggest win first
Groups every keyword by how little work the next step needs — page two before page one, page one before the top three. Nothing is ever offered position 1, because telling somebody at 45 what they’d earn at the top is a fantasy dressed as a forecast.
Search Console
Real clicks beside the estimate
Connects to Google Search Console — free, with a robot account you create and can revoke — and puts your actual click figures next to the estimate, so you can see how close the published curve is to your reality.
Research
The questions people really ask
Keyword ideas, suggestions, related searches and the People Also Ask tree, with the price of each depth shown before you spend it. A two-level question map costs about 1.5¢.
Backlinks
Whole link profile, and the rot in it
New links, lost links, anchor mix, referring domains and spam scores. Finds the link-selling networks pointing at you — the ones whose anchor text is literally “High Quality Dofollow Backlinks”.
Competitors
Who beats you, and on what
Rivals found from your own results, head-to-head on every keyword, and the gap list of things they rank for and you don’t. No extra fetches — it reads the pages you already paid for.
Inside the app
The screens you will open every week
Taken from the demo, so the plant shop and its numbers are invented. The screens are the real thing.
Keywords. Position then and now, the page that ranks, and what else is on the result — a featured snippet, an AI overview.
What to push. Every keyword sorted by how little work the next step takes, with the visits it could bring.
Page checks. The pages you rank with, read the way Google reads them. Broken ones first.
Backlinks. Who links to you, what you lost, and the sites that link to your competitors but not to you.
Try it before you buy
A live demo, filled with a made-up business
Moss & Pine is an invented plant shop with a blog: 23 keywords, 90 days of rankings, three competitors and their backlinks. Every number in it is made up, and every screen works the way it does on your own server.
Email owner@example.com · password replarank. The sign-in boxes are already filled in — just press Sign in.
The demo is read-only, so everyone sees the same thing: look round as much as you like — nothing can be changed or checked. To ask us something, use the chat bubble or the form at the bottom of this page.
What it costs to run
One fetch of a result page serves every site that asks for it.
Check the same phrase for your own site, for four competitors, and for another client in the same country — that’s one purchase, not six. It’s the single design decision that makes self-hosting cheaper than a subscription rather than just different.
A rank checkone keyword, one country, one device
$0.0159
50 keywords, checked weeklya small site, a whole month
$3.40
A research runideas, suggestions and related, together
$0.076
Page checks, Search Console, competitors, reportsno provider involved
free
ReplaRank itselfonce, not monthly
$399
Those are real figures from a real install, not a model. You set a monthly ceiling and work waits at the line rather than failing — and because the key is yours, we never see the money.
Built for more than one
Brands, websites, keywords — in that order.
A brand is a customer. Each one has its own websites, its own keywords, its own logins and its own spending limit, and none of them can see another. It’s the same structure whether you run three of your own sites or forty for clients.
Connects to everything else
A full REST API, and webhooks that work with Zapier and Make out of the box — no app to install, just their Webhooks block. Send a rank drop to Slack, a broken page to your helpdesk, a new rival to a spreadsheet.
Plus 50 MCP tools, so Claude can work inside it — add keywords, run research, read backlinks, answer “why did this drop?” without you opening the app.
Reports clients can open
Shared links that need no login, and CSV out whenever you want it. The shared page shows your client’s site and your brand’s name, not ours, so a client never has to learn which tool you use.
Runs on a small box
One SQLite file. No database server, no queue, no Redis — and no npm packages at all, so there is nothing to patch at three in the morning. A $5 VPS is genuinely enough, and a backup is one file you copy.
Price
Buy it once. It doesn’t expire.
Which licence you need depends on whose websites you track — not how many servers you run or how many people use it.
A subscription tracker at $100 a month costs you $1,200 every year. ReplaRank is $399 once, then about 1.6¢ a rank check paid straight to the data company.
Single
For tracking your own websites. One business, as many brands and keywords as you like.
$399 once
- Unlimited websites and keywords
- Unlimited users, no per-seat price
- Full source code, yours to change
- All 50 MCP tools
- 30 days support, 12 months of updates
- Plus $533 of bonuses, free
Agency
For tracking clients’ websites and charging them for it. As many clients as you like.
$999 once
- Everything in Single
- Track and host for clients
- The right to rebrand it completely — your name, not ours
- A brand per client, each with its own spending limit
- Report links clients open without a login
- Plus $533 of bonuses, free
If you’d rather not
We install it for you
On your server, your domain, HTTPS, nightly backups, your first account made and your data provider connected. You still own everything.
Or don’t run a server at all
We host it — $79 a month
On our infrastructure, updated and backed up. Cancel whenever; you keep the licence and we hand you the database.
30 days of setup support and 12 months of updates are included with both licences. After that, updates are $49 a year if you want them — and your licence never stops working if you don’t renew. You simply stay on the version you have, forever. There is no licence server that can switch it off: your key is checked on your own server, and it keeps working even if ours is unreachable. While a key is saved, it downloads our public list of withdrawn keys once a day.
Because you get the complete source code the moment you buy, sales are final once you’ve downloaded the files; if you haven’t, you can cancel within 14 days. The full terms are here.
Three bonuses · $533 · included free
Three more things, yours as well.
Every ReplaRank licence comes with three more products, yours to keep on the same terms — $533 of extras, and you keep every one of them whatever you decide about updates.
The bonuses come to $533. The licence is $399. You are getting more than you are paying for, and that is on purpose.
$299 free
ReplaForms — a form builder you own
Conditional logic, so a question nobody needs to answer is never shown. Drop-off reported question by question, so you find out which one is costing you answers. No cap on responses, ever, and it runs on your server like everything else here.
$97 free
PressHand — WordPress, by asking
A Mac and Windows app that edits your WordPress site by conversation. Write a post, fix a page, change the menu, add a picture — by saying what you want rather than clicking through wp-admin to find it. It talks to your own sites from your own machine.
$137 free
ReplaStats — your figures inside WordPress
Puts your website statistics inside wp-admin: six figures with the change on the period before, a chart, five reports and a live count. No cookies, no cookie banner. Comes with a full year of hosted statistics ($108), so it is running from day one — and the plugin ($29) is yours to keep after the year.
All three arrive in the same email as your ReplaRank download, on the same licence terms. They are the same bonuses that come with Kortli and ReplaPay — if you already own one of those, you already have these, and nothing here is charged twice.
Before you buy
What it deliberately isn’t.
Four things that are true, and that a sales page usually leaves out.
It has no search data of its own
Nobody’s does. Every rank tracker buys from the same handful of suppliers, and the subscription price is that cost plus a margin plus a business. ReplaRank cuts out the margin, not the cost: you open a DataForSEO account, paste the key, and pay them directly. If you won’t do that, this isn’t for you.
A position is not a promise
Rankings differ by the minute, by where they’re checked from, and by who’s looking. The app reports what it measured and says so. Don’t build a client guarantee on a number in here being exact — ours or anybody else’s.
You need a server
A $5 VPS is enough, and the installer does the rest — but somebody has to own it. If you’d rather not, take the hosted option above and let us.
Estimated traffic is estimated
“Visits to gain” comes from a published cross-industry click curve, not a measurement of your site, and the app labels it as an estimate everywhere it appears. Connect Search Console and your real figures sit beside it, so you can judge the gap yourself.
Stop renting the view of your own rankings.
$399, once. Source code, your server, your data provider, your data.
Guides: mobile rank tracking · Search Console MCP servers · SEO MCP servers compared · Claude for SEO · SERP feature tracking · all guides
Compared: Semrush · AccuRanker · Wincher pricing · for agencies